The Union of Southern Service Workers represents resilience, community, and pride in its members’ shared purpose. However, their logo lacked the vibrancy and cultural depth to truly reflect their mission. Inspired by the rich symbolism of kente cloth, the new logo weaves tradition and solidarity into a bold, modern design. Shaped like a megaphone, it amplifies the voices of its members, empowering them to rally around a shared symbol of unity and progress.