Smithsonian National Museum of African American History and Culture — { Chris Cacci }

Smithsonian National Museum of African American History and Culture

PHILANTHROPIC CAMPAIGN
Logo, Website, Brochure, Inserts, Naming, Messaging, Video Script, Style Guide

The Smithsonian National Museum of African American History and Culture is a beacon for millions seeking understanding and community. We built a narrative around the special role the Museum plays in shaping perceptions. The campaign brand expresses the Museum’s role as an interpreter of American history, introduces the new Director’s vision, celebrates donors, and invites new donors to join.

Shortly after the campaign’s public launch, the Museum had secured more than 67 percent of its fundraising goal, having raised $234 million of the $350 million goal. The campaign and honorary co-chairs include iconic media and business leaders, two former presidents and first ladies.

IDENTITY

WEBSITE

Visit the live site.

MICROSOFT WORD INSERT TEMPLATE

5TH ANNIVERSARY CAMPAIGN
Social Media Video, Digital Advertising, Messaging

The Museum and its new director marked their fifth anniversary by honoring donors and kicking off a year-long series of celebratory events paving the way for the comprehensive philanthropic campaign.

DIGITAL/SOCIAL ADVERTISING

DONOR ACKNOWLEDGEMENT
Print Advertising

Each year, NMAAHC acknowledges its corporate donors with a print ad in the New York Times. The typography highlights an extensive list of corporate donors, drawing inspiration from the graphic silhouette of their iconic building.

Columbia University

Loyola University