Visual and verbal storytelling can be a powerful motivating force, and with the right combination of words and pictures, we move people to take action. My approach to creative problem-solving includes capturing a client’s profound sense of purpose, forging an emotional bond with the audience, and demonstrating artistic elegance.

I have led visual design, product design, and brand activation teams for over 20 years. Here are key ways I add value:

  • Providing comprehensive end-to-end leadership for brand and website creation across diverse industries—non-profit, B2B, government, and B2C

  • Defining and guiding the creative and narrative strategy (content and graphic identity) for complex branding and digital systems

  • Designing award-winning design systems for brands and websites that are aesthetically beautiful, authentic, intuitive, and socially relevant

  • Possessing a deep understanding of audience preferences and humanistic behaviors for both Gen-Z and high-net-worth individuals

  • Utilizing the principles of Design Thinking to engage both rational and emotional facets of creativity

  • Cultivating a collaborative environment that fosters open communication and trust, values intellectual curiosity, and promotes high performance across disciplines

Let’s create something together. I’m interested in both freelance and full-time opportunities.