Kansas State University Foundation

WEBSITE REDESIGN

Digital strategy and IA, UX design, visual design, development

Kansas State University’s strategic philanthropic partner, KSU Foundation, prides itself in being one of the country's most efficient, effective ­institutionally related foundations. However, their website was passive and unemotive and didn’t reflect the brand or innovative fundraising approach.

A refreshed visual design of the Foundation’s identity and principles showcases their brand in an authentic way, and brand-new information architecture helps users intuitively find designations to give online while delivering compelling giving opportunities to all donors. With an updated site analytics plan and the ability to now capture users’ interests, the site supports a more personalized experience. The second phase of personalization is currently in strategic development.