Columbia Mailman School of Public Health
PHILANTHROPIC CAMPAIGN
Brand Identity, Print, Social Media, Messaging, Naming, Donor Presentation, Annual Fund Direct Mail
As Columbia Mailman School of Public Health was approaching its centennial year philanthropic campaign, it faced the second pandemic of its enduring lifetime. They needed to stand out amidst news alerts, ads, billboards, social channels, and dinner table (and Zoom) discussions without competing with important pandemic containment messages.
With the simple statement, Public Health is Everything, the campaign placed the School at the center of every conversation about what matters in our lives, from infectious disease to climate crises to reproductive health to a nutritious food supply. Communications signaled to alumni and colleagues that their work was worthy of celebration — and investment.
LOGO
FOLDER WITH INSERTS
ANNUAL FUND MAILING
SOCIAL MEDIA
DONOR PRESENTATION