Rady School of Management

DISPLAY AD & SOCIAL CAMPAIGN
Digital Campaign, Visual Identity, Style Guide, Messaging, Website

The University of California San Diego Rady School of Management stands apart as the youngest business school among top-ranked RI institutions. Unafraid to challenge the status quo, the ambitious newcomer wanted a new enrollment campaign that set their sites beyond a local audience. This demanded an approach to storytelling that reflected the extraordinary quality of the faculty and research, the benefits of studying business at a STEM powerhouse, and the connections to San Diego’s booming sectors in life sciences, defense, and international trade. The core message, “Business is a science,” built on the equity of UC San Diego and drove new messaging, website design, and digital campaign for all the school’s master’s programs.