Northeastern University

PHILANTHROPIC CAMPAIGN
Visual Identity, Identity Guide, Print, Social Media, Messaging, Naming, Swag, Microsite

The university that put experiential learning on the map is decidedly at home in the future. The expressive campaign identity system, experiential campaign microsite, and extensive visual vocabulary invite audiences to participate in the lively philanthropic public campaign. Launched in a rolling series of activation events across their global 13-campus system, Experience, The Campaign for Northeastern is inclusively leading communities around the world and is on track to raise $1.3 billion.