Northeastern University

PHILANTHROPIC CAMPAIGN
Visual Identity, Identity Guide, Print, Social Media, Messaging, Naming, Swag, Microsite

The university that put experiential learning on the map is decidedly at home in the future. The expressive campaign identity system, experiential campaign microsite, and extensive visual vocabulary invite audiences to participate in the lively philanthropic public campaign. Launched in a rolling series of activation events across their global 13-campus system, the Experience Powered by Northeastern fundraising campaign has notched resounding successes in the two years since its public launch. During fiscal year 2024, the university raised a history-making $370 million, securing generous gifts and new pledges from 35,972 visionary philanthropists representing 69 countries.