Landauer

BRAND IDENTITY
Logo Design, Modular Identity System, Brand Guidelines

Landauer, a leading manufacturer of dosimetry badges, specializes in measuring and monitoring radiation exposure to ensure the safety of individuals. The logotype prioritizes simplicity, clarity, and timelessness. It scales easily to work across various applications, from digital interfaces to the smallest badges. The Gothic font focuses on clean lines and readability, emphasizing quality, precision, and trustworthiness.

Utilizing the hexagon shape of their dosimetry badges, the expanded graphic identity strengthens brand recognition by forming an immediate connection with their products. The modular design system offers consistent, intuitive application by their in-house team and external agencies, reinforcing brand equity and instilling confidence in customers and stakeholders.