Walgreens Corporation

EMAIL CAMPAIGN
Digital Design, Copywriting

Memorial Day weekend is competitive, with tons of D2C emails flooding inboxes. We knew we had to stand out. Thanks to a series of emails crafted by our team, we saw a delightful surge in customer engagement. Each email, brimming with personality and charm, captured the spirit of the start of summer with engaging design and playful copywriting—pirate-speak, letters from camp, and helpful tips and checklists. The campaign's success was evident in the increased click-through and conversion rates, driving one of the best-ever boosts in Memorial Day sales, in-store and online. These emails highlighted the importance of connecting with customers in a memorable way, proving that a touch of charm and creativity can significantly enhance customer interaction and sales.