Valent BioSciences

ONLINE MAGAZINE
Brand Development, User Research, Content Strategy, Information Architecture, Wireframes, Visual Design, Development

A subsidiary of Tokyo-based Sumitomo Chemical Co., Ltd., Valent BioSciences has spent more than six decades researching and creating highly effective, low-risk biorational technologies and agricultural products. I had the privilege of helping shape their brand narrative and graphic identity for the public health business unit over ten years ago. Fast forward to today, the strategic approach has been instrumental in securing unrivaled market leadership.

Public Health Landscape (PHL) was a traditional ag chem trade newsletter that we reimagined as a provocative, visually dynamic magazine designed to forge connections with policymakers and academia. It elevates public health content with thought-provoking subject matter, seamlessly blending the realms of art and science. PHL sheds light on important events, news, and profiles of individuals who exemplify the unwavering passion required to protect and promote health on a global scale.